It’s well known that Dell want to enter the mobile phone market. Rivals such as Apple, Hewlett Packard and Asus already have mobile divisions, and last year Dell poached Motorola executive Ron Garriques to run their new global consumer group.
But so far their efforts have come unstuck, the uninspiring Axim PDA handset was dropped mid 2007, and Strategy Analytics Director Neil Mawson gave the following verdict “It makes sense for Dell to have a high-profile entry back into the market because its last effort with PDAs pretty much flopped.”
Why was this? The increasingly dull associations with the Dell brand? Maybe they should change their name to Dull. One thing for sure is there wasn’t exactly much of a stir when the last batch of handhelds were introduced.