Car Trawler is a car rental distribution system that connects car rental companies such as Hertz or Avis with other transport providers such as rail or airlines. Low cost airlines are well accustomed to incorporating car rental into the ticket booking path to boost ancillary revenue. Car Trawler, and other similar providers such asholidaycars.com, offer the technical platform as well as the relationships with individual car rental companies to facilitate this.
For rail operators, ancillary revenue is still an area requiring some attention. While the basics such as food and beverage on-board are covered, there are still a load of opportunities available for operators looking not only to boost non-fare revenue, but also to provide a better service for customers. These include things like travel insurance, hotel reservations, on-board wi-fi, duty-free shopping and of course, car hire. And with some airlines boosting total revenue dramatically by incorporating ancillaries (have a look at this related post onhow Alitalia boosted revenue by 15%), the early adopters from within the rail sector stand to make considerable gains.