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Despite the well-known popularity of Apple's Mac computers with college students, the demographic is important to Microsoft, Microsoft's spokesperson told TechRadar in an email. "Supporting students and education has always been important to Microsoft and each year we create student offers to make technology affordable and accessible," the spokesperson said. "Every year during back to school season, millions of college students choose Windows PCs because they want technology that allows them to manage their school work and personal life with ease." "With all the hard work students put in for their classes in college, they need some downtime, right?" reads a post on the Windows Team Blog.